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What is Marketing Tools on EasyParcel?


At EasyParcel, we understand the pivotal role that effective marketing plays in the success of business. To empower our users and elevate their marketing endeavors, we offer a suite of powerful marketing tools based on the concepts of Custom Branding and Manage Campaign. Whether you're looking to establish a strong brand presence or streamline your campaign management process, EasyParcel has it all.

Custom Branding

Custom Branding tools at EasyParcel are designed to help businesses carve out a distinct and memorable brand identity. These tools allow users to tailor their messages, ensuring that every communication reflects the unique essence of their brand.

Tracking SMS

Did you know? 9 out of 10 receivers reported that shipment updates are an important factor that affects their post-purchase experience. Instead of consuming most of your time and efforts in providing shipment updates manually, this can be done automatically via Tracking SMS! And the best part? You can tweak the messages to reflect your brand voice so your messages can stand out from the rest.

You can learn more on Tracking SMS to better understand it.

You can learn how to set up your own Custom Tracking SMS to prepare for your next booking.

Tracking Email

Having tons of orders? Don't waste your time copying and pasting tracking details to your customers. Tracking Email ensures that none of your receivers are left out of tracking details. The best part? Tracking Email allows you to add more creativity to rather simple tracking details email content. By adding your own company logo, choosing your distinct theme and availability to add promotional banners or messages, it's no wonder EasyParcel users love this feature.

You can learn more on Tracking Email to better understand it.

You can learn how to set up your Tracking Email to prepare for your next booking.

AWB Branding

Air Waybills are not just papers with booking details. Since you've printed an air waybill to attach on parcel, you can make the most of it by adding your promotional messages, such as discount codes, giveaways, upcoming sales or limited offers, in the form of banners or texts. This Air Waybill Branding is an amazing opportunity to keep your customers coming back to you in the easiest way.

You can learn how to set up your Air Waybill Branding to add to your next booking.

EasyTrack Branding

Did you know that 76% of the receivers/customers check their item's order status at least once per day? It's the tracking page that customers visit again and again. What if you used this amazing opportunity to upsell/cross-sell or even engage with your existing customers? Do it right, and they can become repeat customers of your brand. With EasyTrack Branding, you can feature your logo, your brand social media accounts, latest deals and promotions, etc. Keep your brand at the top of their minds whenever they come back to track their parcels!

You can learn how to set up your EasyTrack Branding to add to your next booking.

Manage Campaign

The Manage Campaign tools at EasyParcel are designed to simplify and optimize the entire campaign lifecycle.

SMS Campaign

Looking for ways to shout out to your existing customers about your upcoming promotions? Then SMS Campaign is the answer. There's a study that shows 90% of e-commerce customers will likely check their messages from the brands they know. This is actually a gold mine for you since your customers have already known you. With just a strategic but clear message, it is likely for them to repurchase from your brand.

Our SMS campaign gives you an even more useful feature, such as the ability to filter your database based on delivery states, collection dates or both!

We also provide ready-to-use templates to help you kickstart your SMS Campaign. Simply choose the type of message and apply to your message.

You can learn how to create your SMS campaign to start blasting your promotions.

EasyParcel is the author of this solution article.

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